As a Marketing Business Analyst, you will be responsible for collecting, organising and analysing large data sets to help the broader Marketing Team to identify trends, opportunities and make more data-driven decisions. You will provide insights on growth and optimisation opportunities to generate higher user conversion, maximize the ROI, unlock new opportunities and therefore accelerate NeoTaste’s growth and revenue.

Partnering closely with stakeholders in the Marketing Team, you are going to support the following company goals and KPIs:

• Enhanced marketing efficiency: Extract meaningful insights and trends from raw data and presenting them clearly and concisely, streamlining processes and optimising budget allocation (ROI, ROAS)
• Improve customer activation & retention: Refine targeting strategies and improve loyalty (DAUs, retention rate)
• Drive user growth: Help identify higher-value segments and optimize conversion rates (revenue, UAC, MAC, ROI, ROAS)
• Digital transformation: Implement more efficient strategies and data-driven approaches.

• In addition to your 2-3 years of proven experience in data analysis (in particular marketing data) in a fast-growing startup or tech company, you have a Bachelors degree in engineering, marketing, management, economics or similar
• You have a good proficiency with business intelligence (BI) tools such as Tableau, Power BI, or Looker to visualise data in easy-to-understand formats, build dashboards and present your insights
• You bring technical expertise with data analysis tools like Excel, SQL, Google Analytics, Power BI, or Salesforce
• You bring deep knowledge of attribution and MMPs (mobile measurement partners) as well an experience with iOS Tracking
• You have an understanding of and interest in marketing concepts, like marketing budgets, ROI analysis, and optimization, and generally a passion for the space
• You are a problem-solver with strong communication skills and an ability to effectively collaborate with stakeholders not only in the Marketing Team but also the wider business

• Be the first of its kind - be our first Marketing Business Analyst and work with and analyse a wealth of data
• Shape the area with your expertise - You’ll have the opportunity to structure the marketing anaysis area in the way you like and leave your very own mark in the Marketing Team
• True startup atmosphere & flat hierarchies - your ideas matter and are welcomed
• Sports Benefits – Through our partners Urban Sports Club and Hussle, you get great deals on sports and wellness offerings for the perfect balance!
• Inspiring work environment - learn something new every day!
• Flexible & autonomous work - remote and in our office
• Top-notch technical equipment - you tell us what you need
• NeoTaste parties with all employees, free drinks, team dinners, rooftop after-works, and many more perks!

Does this description fit you? Then send us a short message explaining why you are the right person for the job! Your contact person looks forward to your application.